We stopped in and chatted with Sergio, owner of Sergio & Co on Broadway, and got his take on a few burning questions.
What is your favorite part of your workday?
Seeing the satisfaction on someone’s face, that smile, knowing that you completed the experience as I call it. We work hard to get everything just right, while putting our best foot forward, and when we see the customer and they’re just so happy, that’s the best part of my day.
What is the most unexpected part of having a business?
The world is changing so fast, that’s been the hardest thing in the last few years. It’s constantly something. Whether it’s financial issues, it’s COVID, staffing issues, cost of goods. That seems to be the hardest part of getting up every day.
If you weren’t doing this, what would you be doing?
Anything where I would be making people happy. I just do it through food. I’m a visual learner and I use my hands a lot so if I was a carpenter, I would be the Sergio of carpentry.
Where do you see yourself in the next couple of years?
In supermarkets. In the local frozen food section, that’s a goal I’m thinking of, a couple of items, even just something like our meatballs. It would be nice to know if someone is at Shop Rite, if they can’t get to Sergio’s, they know they can get the meatballs right there. That’s all. We started selling frozen food here and it’s been going really really well. That’s what gave me the idea.
What business advice would you give someone just starting out?
Keep it small, and do simple really well. People tend to just want to do too many different things. I stick to what I do. If you put the time in, the payoff will be there. You have to work. It’s doing the simple things really well.
Sergio & Co
28 Broadway, Denville, NJ
973-627-1043
instagram.com/sergioandcompany
www.facebook.com/sergioandco
sergioandco.com
