Local Denville resident Lisa Heller opened her store on Christmas weekend in 2017, and she’s been bringing something a little different and unique to visitors ever since.
What drew you to opening up your shop, and why Denville?
My husband and I would come down to Broadway for breakfast on Sunday mornings. One day there was a small parade down the main street. We felt an old world vibe and decided we wanted to live here and I wanted to move my shop from Caldwell to downtown Denville.
What is the most unexpected thing you’ve discovered from having a storefront business?
The most unexpected thing from opening a shop is becoming great friends with many of my customers. I truly like so many of the people who wander through my door.
What is one piece of advice you can give a small business owner that you wish you knew before starting your own business?
You have to jump in with both feet. There was no one to rely on but you. If you can’t find coverage, or if you’re short on paint, you have to be prepared to make sacrifices to make it work.
There are multiple aspects to my shop. We have lots of interesting vintage at affordable prices, of course, but also unique new items, handmade, and DIY. I proudly stock Annie Sloan chalk paint and I’m happy to share my expertise so customers can create beautiful pieces on their own.
Where is your favorite place to grab a bite to eat in town?
Toooo many great places to eat to name just one. We moved into our house just a few weeks ago and are still discovering restaurants in the area. Once quarantine is over, we plan to sample them all one by one.
What’s the one thing you want someone to know about your store if they’ve never visited?
Furniture Revival has evolved into a kind of lifestyle shop. People have begun to say that my shop is their feel good place. If they want to feel revived or be surrounded by beautiful things and aromas, they pop in for a fix. I can’t think of a better compliment. Fifty percent of women say they’ve given up on going for their dreams.
What inspired you to go for yours?
I truly believed I could be successful opening a shop. I had the conviction to at least try, plus I stick to what I know. I’ve been antiquing with my parents since I was a very little girl, and my family has had a Benjamin Moore dealership since the 50s so I was able to combine a creative background, as well as technical knowledge, to present Furniture Revival.